This one is a very broad statement but we should at least talk about it. If you are reading this right now, then you are serious about your music career and you want to make it work so you can live your dreams. I want to reveal to you the one thing that is killing your career, if you are having trouble to generating a buzz or following.
Let me explain this a little bit better. If you are a brand new artist or producer and all you do is make music and just only do things by yourself, then you may be a lone wolf however you will hurt yourself at the same time too. While you are in the dark and you are trying to make a name for yourself, you have to be able to be social and opened to different things and try different styles of music.
Easier said than done, I do understand that but you can actually get started today and you can zap your career in ways unimaginable.
Do you want to know why we have close to 6000 followers on twitter? We didn’t buy any follows or played any “like for like” games, all we did was be social with everyone we met through our catalyst, our blog.
That doesn’t necessarily mean you have to start a blog to build a following. It may be for you, it may not. If you have a blog, I would suggest start using it. But if you want a simplified on getting a following or some listens on your music, all you need to do is…
Yes it is very simple to do. Just socialize. I am not going to be generic with this and leave it at that, I will show you ways on how you can socialize on social media but really once you start socializing, things will start happening.
Quickest ways to socialize online are
Starting a blog is very easy to do. And as I said earlier on, if you already have a blog, you should start using it if you are serious about your music career. The content needs to be rich, not just drop embed codes without text in the post. The more you write and the more content you write, your blog ranking will grow on google. You can even invite people to guest write on your blog or do a collab exclusively for your blog. You can also interview people on your blog too.
If you are the type that is just sending copy/paste tweets with links in the tweet and unsolicited without a prior following, you have to stop doing that right now. That is anti-social media and you are wasting your time in generating a following. You need to actually TALK to people via social media. The type of people you should talk to should be on an even playing field with you, actively use their social media account, and what you should say to them should be along the lines of this:
“Hey @____, hope everything is cool with you. I heard you do music like me. ___(Connector)___. I would like to listen to some and in return I would like to show you some of my tracks.”
That is a very simple way to strike up a conversation with someone. With the connector, you need to bring up something that interested you in talking to them. Did you see them on a blog site? Did they follow you? Why did the follow you? Are they from the same city as you? Fill that sentence in and you should hear back within a reasonable amount of time. People do read their social media.
The last thing to touch up on would have to be allowing yourself to be opened minded and collaborating with everyone. You shouldn’t only stick in your genre with the same flow or singing style. It would be very hard for you to keep a lengthy following. If you are the type of person that wants to “stay true to yourself” and “not sellout”, then you shouldn’t pursue a music career. Eventually, you will have to sellout because you need to have money to support yourself and your career. If you really care about staying true to yourself and still making songs for cash, then you should follow business models like Drake’s where he releases original/non label affiliated songs on the internet and then will still work with YMCMB on YMCMB music. That is basically having best of both worlds there. You stay original and you make money off of your craft.
You should also start working on collaborating with people outside of your genre too. Push yourself to rhyme or sing over different type of beats or styles of music. Do you think Eminem said to himself when he started out “That beat is too slow for me” or Pharrell said to himself “That sound doesn’t sound like hip hop”? Hell no they didn’t and you shouldn’t too. They made a dollar out of the change they had and you should be training and pushing yourself to do that every day in your career. If you only stick to what you know, you will only be stuck with one thing: what you know.
So really guys it is simple, just start being social. Show love to other people and what they are doing, use the internet properly and push yourself to collaborate and make a sport out of it. Money and success will come soon. Focus on what you can do now and how you can do it better than you did it before.
A curated blog playlist of the best songs from the musicians that create art