I give my "DJ iShine Approved" title to an artist that comes all the way down from Austin, Texas. Going by the name of Potent TAI, he started of as a shy kid, growing up in the heart of Newark, New Jersey also known as "Brick City". He grew up in the peak of Hip hop's emergence into mainstream music, the early 1990's produced some of Jay's biggest influences which helped him create his own style. Some of his biggest influences were Krs 1, Bootcamp click, Biggie and Tupac just to name a few. After years of dabbling and just having fun with his talent Potent began perfecting his style and taking it to that next level so he could pursue something more serious. He then moved to Texas in May 2010 to start a new chapter in his life. Since he has been here he worked with Clear Channel on 102.3 The Beat as an on air personality,as well as worked in promotions.
Let's get into the song, "We Know" is a forceful track for the streets with a big beat brought to you by Base Bronson. Potent TAI calls out all the non-original emcees that only focus on cars, cash, and chicks. He is brave in his lyricism and he lets them know that he know's about the nonsense they are trying to dilute into music. Potent has a style reminiscent of Styles P, Craig Mack, and Jadakiss; a style that is very diminished in the Hip Hop community.
My advice to Potent will be, don't be afraid to step into other boundaries of your Hip Hop career. It is cool to call out those that don't what they are talking about and diluting the music industry in nonsense, but other than that step into other styles of music as well. I want to hear tracks about the ladies, tell stories and also show these dudes that you have the potential to not only take initiative, but to change the game as well. Continue to study your influences and take the baton off of their content and create more concepts to annihilate the game.
Other than that this track has been approved by me, DJ iShine.
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